John Robb's Weblog: Platform wars in the Auto Industry

John Robb sees a platform war between hybrid and non-hybrid engines in the car industry

Here's where it gets interesting. They are starting to think in terms of platforms and ecosystems (although they are very wrong in thinking that this is as simple as a betamax and VHS format war, it has broader implications since it is a platform war)

Based on the quote : Larry Burns, GM vice president of research and development, says the biggest lesson from that war [VHS vs. Betamax] was that sitting on the sidelines and relinquishing control would be risky.