1 hour ago
The long and the short of it is that we have entered into a new era, in which data centers will no longer simply be collections of servers, but will actually be computing units in and of themselves--often made up of similar computing units (e.g. containers) in a sort of fractal arrangement. Virtualization is key to make this happen (though server virtualization itself is not technically absolutely necessary). So are powerful management tools, policy and workflow automation, data and compute load portability, and utility-type monitoring and metering systems.
Google’s protean appearance is not a reflection of its core business. Rather, it stems from the vast number of complements to its core business
So why is [Chrome] significant? It isn't because "Google Chrome is going to replace Windows" or some other such silliness. As it stands now, Google Chrome is a Windows based application whose most interesting features exist in other browsers. A Web browser cannot replace an operating system any more than an automobile can replace an Interstate highway. The significant end user innovation in Google Chrome is that it is bundled with Google Gears. This means that Google Chrome has a mechanism for delivering richer experiences to end users out of the box. Google can now use this as a carrot and a stick approach to convincing browser vendors to do what it wants. Google can make its sites work better together with Chrome + Gears (e.g. YouTube Uploader using Gears) which could lead to lost browser market share for competing browser vendors if this becomes a widespread practice among Google's offerings. Even if Google never does this, the implied threat is now out there.
Chrome will likely force Google's competitors to up their game with regards to adopting newer Web standards and features just to stay competitive. This is similar to what Google did with online mapping and Web mail, and what the Opera browser has been doing by pioneering features like "pr0n mode" and tabbed browsing. So even if Google loses because Chrome doesn't get massively popular, Google still wins because the user experience for browsing the Web has been improved. And at the end of the day, if more people are using the Web because the user experience is better across the board that's just fine for Google. The same way the fact that all online mapping experiences and Web mail experiences have improved across the board is also good for Google.
The next generation of the WWW may be driven by environments and tools that enhance serendipity. Companies that find ways to amplify serendipity may reap the greatest economic rewards as we all struggle to improve our return on attention.
Am I the only one that thinks that Google is beginning to fight too many wars on too many fronts.