October 20, 2005

Cringely on Apple

Cringely has been predicting Apple's move into video for ages.

Here's his take on the video iPod story.

But it isn't enough to shake the very foundations of network TV and bring Uncle Miltie back to life. And that's the point. Five TV shows are an EXPERIMENT, not a business. The experiment going on here is all on behalf of the major movie studios, the very outfits that haven't yet signed on to distribute their movies through iTunes. The studios want to see how the market accepts these TV series distributed in this format, whether the ability to download the shows has a material impact on their broadcast viewership (ratings), and most especially whether we see a surge of pirated copies of "Lost" - copies that can be traced back to iTunes distribution.
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