This OTM :
This phenomenon will happen in the browser space. I can assure you it will. It's an economic certainty. There's money at play here, lots and LOTS of money; every company in the world wants a cool website. Not just a cool website; they want cool apps. Companies are realizing — glacially, yes, belatedly, yes, but inexorably — that most people with computer access in the world today live inside their browser, and they'd prefer not to leave it.
"Everyone in the world" — that's an awful lot of money at stake.
Kind of makes up for the dumb things he said about Agile a couple of posts ago. ;-)