Donna Bogatin : � Social Web or Business Web: where is the money?
Naturally, people are fascinated by this question of "where's the money?"
But it's the wrong question. The more interesting one is "why the money"? And it's still gonna take us a long time to get our heads around that. But that's what we're all gonna be asking at some point.
The more effective the internet and the web are at helping us communicate and co-ordinate, the less money will be involved. Because ultimately the economy is a communication network and money is its protocol
The network is not the means to the end of money.
Instead, money and IP are rival protocols in rival networks which are means to the same end : that of articulating human labour to create more wealth for humanity. Money isn't wealth, it's just a kind of signal which can be used to help identify good ideas and channel more resources to them. On the internet we are increasingly finding alternative ways of identifying and signalling what things are worthwhile.
And the better the network does this, the less need there is for money to be involved at all.
This is gonna be the ultimate platform war. All the stuff about Windows vs. Apple, or RSS vs. Atom or Google vs. Yahoo are minor skirmishes. This is the biggie : TCP/IP vs. the dollar.
Which will pull your strings in future? Which will motivate you?