July 12, 2006

Question of the Day

Why doesn't Google invest anything in Blogger?

Blogger accounts are not integrated with other Google properties. There's no note of GoogleBase or Orkut or Gmail integration. There's a simple AdSense connection but nothing else has changed in years. There's certainly no sniff of cool Ajaxy makeover for the UI.

Is this simply extreme "federalism" in Google? Do they want to let each part explore for itself? Have they decided that, strategically, blog-hosting isn't something important to them? (Blogs elsewhere host AdSense.) Have they essentially decided to allow Blogger to atrophy and die? Are there no, actual, people at Google who really get (or have ideas for) blogging?

Buzz.blogger is OK at telling you what other people are doing, but no news of Blogger themselves.

Perhaps none of this matters. We can move to WordPress.com or TypePad or some other new blogging tool. Or stick around as long as the hosting holds up.

But it's kind of weird too, no?
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