November 24, 2005

michael parekh on Google's "Click to Call"

Interesting story.

Google's latest ad-words let advertisers opt to receive phone calls (via Google's Jabber based VOIP).

Ultimately, this is in competition with SkyPal and Amazon's Mechanical Turk as a way of creating an online market for services with a live human at the end.

michael parekh on Google testing "click to call" advertising
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