Good comment :
Or you could look at it as Yahoo buying the ongoing search/classification services of 300,000 geeks for maybe $10-$100 per geek.
A blog about platform wars : theory and practice.
Or you could look at it as Yahoo buying the ongoing search/classification services of 300,000 geeks for maybe $10-$100 per geek.
Yahoo analytics : "The most popular tags / bookmarks from people who clicked on your advert are ..."
I mean, it's the end of 2005. Isn't it intuitive and obvious how the media industry could utilize Wikipedia, blogs, and podcasts (etc) to revolutionize their strategies and business models?
Who is going to win the triple play? It doesn't matter. Who is going to win the game? Any player with deep pockets and no particular technological dependency. At this point that could be Yahoo or Microsoft or AOL or some new player altogether, but it probably means Google.
Yahoo! just enabled every blog and news service in the world to update 200 million American mobile consumers instantly. Every feed, from any source online is now a potential mobile alert service, instantly notifying readers, customers and users of any updates, 24 hours a day, 7 days a week anywhere they happen to be.
I think you're [Greg] sort of right - in the literal sense. But may be missing the bigger picture.
A lot of web-services are built on (and dependent on) somebody else's web thing. Search engines are a classic example : "how could THAT work? How can Google trust that people won't delete or change the contents of their pages that Google went to so much trouble to index? Isn't the value in the pages themselves, not something as ephemeral as links?"
In the real economy, an awful lot of people act as brokers or middle-men between two sources of value, and they DO (apparently) add yet more.
Mashups certainly add value that doesn't exist in either of the original sites. The only question is a) whether there's a business model, and b) whether the mashup is unethically parasitic.
A lot of mashups have no business model and are done for fun. But that doesn't mean that there can't be something mashup-like that became a huge business.
I claim that these two discussions are actually related by the notion of a platform.
The platform is what you must build today in order to create a new on-line market. To be clear, the process goes something like this:
- Build new "open" platform
- Get critical mass (this is where mashups start to come in)
- Add financial incentives, creating a marketplace
- Profit!
That leads me to ask the only unasked question so far. In the Internet of 2006, what's it mean to be (or create) a "platform"? What is a platform? Is one necessary to create a new marketplace online?
What do you think, based on the evidence we've seen so far?
Ajax, democracy, and not dissing users. What do they all have in common? I didn't realize they had anything in common till recently, which is one of the reasons I disliked the term "Web 2.0" so much. It seemed that it was being used as a label for whatever happened to be new-- that it didn't predict anything.
But there is a common thread. Web 2.0 means using the web the way it's meant to be used. The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble.