February 08, 2013

Windows Phone 8

Another non-event.

To keep banging on with a very tiresome and repetitive theme, "Windows" as a brand stands for "we wish we were back in the glory days when we just owned stuff by default".

That's not an idea which inspires me as a customer. What does it even mean? A "Windows phone"?

There is just - barely, but just - time for Microsoft to pivot to using Skype as a brand for a cool mobile device / operating system. Skype already is a well recognised phone and communication brand. There would have to be some cosmetic changes to differentiate it from what people have already seen as "Windows Phone 8". But there is an opportunity. (Another year or two like this and M$ will have destroyed the Skype brand so badly that that it won't work.)

Bonus link : my original post on Microsoft's Skype opportunity.

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