This is basically the end for Microsoft. Or, at least, for Windows.
Or let's put it this way. Microsoft threw away technical compatibility. Windows 8 on Arm won't run old Windows software. Microsoft threw away UI continuity - pushing people towards a new tile based interface for touch.
Microsoft kept the brand name "Windows" and the principle that this is the one OS that must run everywhere.
And that didn't pay off.
They must, must, surely see that that is a failed strategy. There is no brand-loyalty to "Windows". There is no way to lever domination of the enterprise desktop to domination of the personal pocket device. Or casual web-surfing device. The Windows legacy is now just the albatross around the M$ neck.
Or let's put it this way. Microsoft threw away technical compatibility. Windows 8 on Arm won't run old Windows software. Microsoft threw away UI continuity - pushing people towards a new tile based interface for touch.
Microsoft kept the brand name "Windows" and the principle that this is the one OS that must run everywhere.
And that didn't pay off.
They must, must, surely see that that is a failed strategy. There is no brand-loyalty to "Windows". There is no way to lever domination of the enterprise desktop to domination of the personal pocket device. Or casual web-surfing device. The Windows legacy is now just the albatross around the M$ neck.
1 comment:
Hey wait, I just bought a Windows 8 Machine. Oh, but then I did blast it with Ubuntu Server 12.04.1 LTS.
Good call Phil. We're going to have to call it MicroToast!
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