January 07, 2012

The Amazon Playbook

Venkatesh Rao has a very good overview of Amazon's strategy focussing on the coherence and long-term thinking of Jeff Bezos.

Interestingly he discounts Apple as a similarly strategic player, which I think undersells Jobs somewhat. (Though I also suspect this may be a rhetorical trick of Rao's to get a rise out of his readers.) Meanwhile Robert Cringely highlights the parallels, casting Bezos as the natural heir to Saint Steve.
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