Daniel Lyons :

The most telling thing to me was Google's tone toward Apple at the event. Instead of pretending to still be an Apple ally, Google today basically threw down the gantlet and admitted that it's engaged in total war with Apple.

And unlike other Apple rivals, like Adobe, Google execs weren't huffing and puffing and wringing their hands about Apple's bad behavior. No, instead, Google was mocking Apple. Making fun of it. Laughing at it.