ZDNet on Hotmail revamp
I say dumping the Hotmail brand would be a big mistake. People who use Hotmail don't think of it as Microsoft or Windows, it's just their mail. The Windows brand isn't an asset to Hotmail, quite the opposite, they're trying to leverage the Hotmail brand to promote the new "Windows Live" which is a desperate attempt to keep Windows fresh.
Parse Releases New SDK for IOS 8
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