That will run out too, because we're in an age of disintermediation. What's under attack is much bigger than newspapers, it's all forms of aggregation.
Aggregation can now be customized, and it can be done by machine.
So the advertisers are running away from newsprint and to online ads, to reach Scott's kids, but I believe that long before his kids come of age (they're in elementary school now), the advertisers will have run on beyond what we can see now. Once we've disintermediated the San Francisco Chronicle and NY Times (unlike Scott, I don't think any news organization is going to escape) the next target is AdSense. No need for a middle-man there either.
Playing chess with companies
35 minutes ago