Windows Phone 8

Another non-event.

To keep banging on with a very tiresome and repetitive theme, "Windows" as a brand stands for "we wish we were back in the glory days when we just owned stuff by default".

That's not an idea which inspires me as a customer. What does it even mean? A "Windows phone"?

There is just - barely, but just - time for Microsoft to pivot to using Skype as a brand for a cool mobile device / operating system. Skype already is a well recognised phone and communication brand. There would have to be some cosmetic changes to differentiate it from what people have already seen as "Windows Phone 8". But there is an opportunity. (Another year or two like this and M$ will have destroyed the Skype brand so badly that that it won't work.)

Bonus link : my original post on Microsoft's Skype opportunity.

Microsoft Yammer Gets Chat

http://thenextweb.com/microsoft/2012/08/01/microsoft-owned-yammer-quietly-introduces-facebook-like-live-chat-feature/

Interesting. Maybe there'll be some forward thinking integration with Skype too.

Bill Gates was "behind" Microsoft Skype deal.

Here's a thought. What would it take for Microsoft to pull Gates back from retirement to take over running the company again?

Finally Microsoft does something exciting. Buys Skype.

You know, I really thought it was going to be Facebook that bought Skype. Perhaps they couldn't afford it.

Anyway, this is really the first good big move Microsoft have made on the internet since buying Hotmail. Cringley thinks it's purely defensive. And it might be, but he makes a good case that even that's a good (or necessary) idea.

But it could be so much more. If M$ don't fuck it up.

Here are a couple of observations :

1) Skype is a great brand.

I always thought that M$ had a good brand in Hotmail, but they proceeded to throw it away, continually trying to turn it into MSN / Windows / Live blah whatever. People still call it Hotmail. They still use that in the address, but M$ did everything they could to confuse and destroy the "Hot" brand.

It will be ULTRA idiotic of them to try to rename Skype as LivePhone or MSN Talk or something. I mean, really, really, really, really dumb.

Contrariwise, Skype is much better brand than anything else M$ has when it comes to cool contemporary internet stuff. Other technologies that M$ are developing could well be moved under the Skype name. For example ...

2) Skype is a social network.

It really is.

Like Facebook, Twitter and LinkedIn. And unlike either Google, Apple or any of Microsoft's previous efforts, Skype is a pretty meaningful "social graph" which can be used for all kinds of interesting experiments in social communication.

At the moment, Skype is very much focussed on synchronous chat / phone call. But it would not be hard at all to add asynchronous capabilities to the client. Some kind of pub-sub, status, wall. Allow Skype users to tag their contacts, or group them into themed lists. And then to watch the posts from a particular list. Let them add photos, links, video. I think within 6 - 8 months M$ could build a fairly plausible and compelling rival to Twitter. Especially if they allowed groups to create private workspaces and channels.

In fact, if I ran Microsoft (here it comes ...) here's exactly what I'd do. Find two or three great programmers and UX designers who are hungry to do something new. Pay Dave Winer to go and talk to them about instant outlining. Pay someone from Google's Wave project to go and talk to them about what they hoped for from it, and what went wrong. Get the designers to mock up some forward looking ideas about how a future Skype client could incorporate asynchronous communication, "narrating your work", private tweet streams, etc.

3) Skype is collaborative work

"Skype" is what people in business say when they mean "conference call".

And Skype could be another chance for M$ to get into collaborative work. Word and Excel need to support shared editing of documents. And it needs to be easy to understand. So bundle the Skype client into Office. (Not exclusively, of course). And have a menu option on Word and Excel saying "Share this document via Skype" which immediately allows you to invite skype contacts to work on a document together.

What if they don't have Office? Well, the Skype client should at least have the free document viewer built into it so that they can follow what you're doing. (I'd go further, why not allow some restricted editing facilities? And yes, this should run everywhere the Skype client runs, ie. Mac, Linux, iOS etc.)

More importantly, hello? App Stores! Have a one click "buy and install Office" built into the Windows Skype client. Make it all work smoothly.

4) Skype is a subscription service

On the subject of one-click buying, remember that Skype is a paid relationship / service. (And likely they already have the user's credit-card number.)

Apple had one of those with iTunes, and look how that worked out for them. Amazon has one, and it's managed to take the Amazon account from selling books to selling virtual servers on AWS. And it's why Amazon are a serious contender to rival Google's App Store for Android. Being able to take people's money easily is an amazingly valuable asset that none of the other social networks (Facebook, Twitter, LinkedIn) have. Even Google are struggling with this problem.

Get creative here!

5) Skype and Windows Phone

Yes, build Skype into Windows Phone. But I'd go further.

I'd immediately offer a discount on Windows Phone contracts to anyone who's put money into a SkypeOut account. It's a way of paying people to use WP7 that a) might actually encourage some undecideds but b) importantly, doesn't look (too) desperate - it is, after all, a reward for buying into the whole M$ ecosystem. Go further, a single plan for renting a Windows Phone AND SkypeOut calls.

6) More brand extension

SkypePad : it just sounds a hell of a lot funkier than Windows 8 Tablet Edition doesn't it?

Skype 360 : better than RoundTable? (Don't even start me on "Unified Communications"!)

You get the idea ...

Ebay are selling Skype.

Which I guess puts the end of my whole "skypal" thing. I'm sort of surprised that nothing came of it. OTOH, I'm not that surprised given that Ebay doesn't seem to be much of a "visionary" company at all. Can't remember when they actually did anything interesting given their size / potential influence.

Marc Andreesen joins EBay.

Hmmm. Is it just coincidence that Donahoe is talking about powerful communities when Andreessen’s current baby–Ning–is a social networking platform. Can you say exit strategy?

Admittedly, that eBay buying Ning idea is a leap, but crazier things–like eBay’s acquisition of Skype–have happened.

I must admit that I've warmed to the new Ning. It turns out to be pretty useful for putting a quick YASNS together. Buying it (and Andreesen) would definitely be a good move for EBay (if they can avoid wasting the opportunities the way they have Skype and Paypal)

Alexander van Elsas seems an intriguingly good blogger.

Read these three stories :

On Skype, iPhone, FriendFeed and suitability of technology to application

A new generation wants to return to privacy, and applications that require privacy? (Another example I'd identify with the coming netocracy).

Yesterday I downloaded Skype 3.0. There are now some interesting plug-ins. There's a cool, shared white-board for collaborative drawing over your Skype call, and a Chinese checkers, a game I used to play a lot with my parents.

What's also cool, of course, is that these plug-ins are viral. Before you can use the whiteboard with other people, they also have to download them. I imagine that makes Skype quite an exiting place to develop software for, right now. A chance for your apps. to take off ... very, very quickly.

There seems to be a torrent-style file-sharing software. Hope it's better than Skype's relay. If it is, and it really is like BitTorrent, it could be very useful.

There also seem to be a couple of plug-ins for finding people and asking for live advice. This is really significant ... Skype could end up really running the "live" web. Especially if they get live people searching. Essentially anyone will be able to set themselves up to sell live phone services without having to work for a call-centre, a phone-sex company or the Mechanical Turk.

What I find strange, though, is that Skype still don't seem to have sorted out some kind of PayPal integration that would allow people to pay for services directly over their call. I don't see a plug-in for that, but it seems obvious. And an obvious revenue stream for Skype. Skype don't charge for the calls themselves but at least skimming something off pay-by-the-minute services should be possible, if they get involved in the payment part. And as both Skype and PayPal are owned by EBay ...

Not sure whether this is actually already going on and I just missed it; or if Skype have a blind-spot about this; or if it's going to be announced next week; or if there's some glaring technical or legal impediment I'm too dumb to notice.

Any ideas from the readers?